Global Category Manager

As Global Category Manager you will lead the early stages of the product life cycle—from customer-driven ideation to strategic product development. Your role bridges market insights, product positioning, and multibrand strategies to ensure alignment with business goals. If you’re a strategic thinker with a passion for innovation and cross-functional collaboration, this is your opportunity to make a global impact.

Tasks

• Leading upstream marketing activities from ideation to product launch.
• Defining and implementing product and marketing strategies based on customer needs, using a multibrand approach.
• Supporting market research to uncover customer insights, pain points, and competitive dynamics.
• Building business cases for new product opportunities, including pricing strategies and competitor benchmarking.
• Managing the product roadmap and lifecycle to ensure timely development and market introduction.
• Developing compelling value propositions, unique selling points (USPs), and product claims.
• Collaborating with Business Development and R&D to evaluate and launch new products aligned with strategic goals.
• Engaging directly with clinicians to test prototypes and gather feedback for product development.

Qualifications

• Proven, in-depth experience in developing marketing concepts and strategies
• 5–10 years of experience as a Category Manager or Product Manager, preferably in the dental and/or medical device industry.
• Proven success in B2B environments, with a solid understanding of indirect sales channels and distributor networks.
• A master’s degree in marketing, Business Administration, or a related field relevant to the dental sector.
• Excellent communication and persuasion skills; proactive and confident in driving initiatives.
• Strong relationship-building abilities and resilience in overcoming challenges.
• An open-minded, innovation-driven, and highly self-motivated personality.
• Fluent in English; proficiency in German or other languages is a plus.